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Digital marketing
Transform into a marketing powerhouse
The ultimate launchpad to a digital marketing career, in partnership with Adwise Academy. Learn the A to Z of marketing, branding, advertising, content creation, and SEO in 16 weeks. Apply this knowledge to build a project marketing plan for our company partner, Kabrita.
Apply now
16 weeks
Duration
Online
Format
English
Language
Coming soon
Next cohort
only
seats
left
16 weeks
Duration
Online
Format
English
Language
Coming soon
Next cohort
only
seats
left
16 weeks
Duration
Online
Format
English
Language
Feb 2025
Coming soon
Next cohort
only
22
seats
left
Overview
Curriculum
Admissions
Program benefits
Comprehensive online training
Job hunt support
Focus on soft skills
Practical experience
Business English practice
Job coaching & mentoring
What you’ll learn
Your career prospects
Time commitment
Who you’ll learn from
TAP’s Digital Marketing learning modules focus on all the fundamentals of online marketing. You’ll gain exclusive access to the data of our program’s company partner, Kabrita, so that you can work on a real-world project and develop a marketing plan to address the company’s challenges.

Alongside our Power Skills curriculum to boost your job readiness abilities and an integrated internship period, in just 16 weeks you’ll be ready to claim your space as a digital marketing game-changer.
There are endless possibilities when you launch your digital marketing career. Your career prospects include becoming a:
‍
  • Digital marketing specialist
  • content marketer.
  • Digital analyst.
  • Social media manager.
  • Search engine optimization (SEO) specialist.

The demand for digital marketing skills is incredibly high, making these skills transferable across industries and giving you the flexibility to work in various sectors.
‍
The program is 16 weeks long and the next cohort starts on .
The program is 16 weeks long and the next cohort is coming soon.
‍‍‍

During this time, you are expected to devote your week - Sunday to Thursday from 9am to 5pm - to classes, group discussions, and self-study sessions.

At the 9-week mark, you will begin a virtual internship to start putting your knowledge into practice while being guided by your mentors and coaches throughout the journey.
‍‍‍
avatar-img
Diana Shaar
Career Success Associate @TAP
Program Lead
header-img
Ruben Timmermans
Senior Performance Strategist @Adwise
Marketing Trainer
header-img
Stephanie Sacco
Consultant @Stone Soup Consulting
Career Coach
Phoebe Green
Language and Communication Coach
avatar-img
Fernanda Castilhos
Education & Career Expert
Career Coach
Aditi Raghuram
DEI & Wellbeing coach @ACT for work
Career Coach
TAP’s Digital Marketing learning modules focus on all the fundamentals of online marketing. You’ll gain exclusive access to the data of our program’s company partner, Kabrita, so that you can work on a real-world project and develop a marketing plan to address the company’s challenges.

Alongside our Power Skills curriculum to boost your job readiness abilities and an integrated internship period, in just 16 weeks you’ll be ready to claim your space as a digital marketing game-changer.
There are endless possibilities when you launch your digital marketing career. Your career prospects include becoming a:
‍‍‍
  • Digital marketing specialist
  • content marketer.
  • Digital analyst.
  • Social media manager.
  • Search engine optimization (SEO) specialist.

The demand for digital marketing skills is incredibly high, making these skills transferable across industries and giving you the flexibility to work in various sectors.
‍
The program is 16 weeks long and the next cohort starts on .
The program is 16 weeks long and the next cohort is coming soon.

During this time, you are expected to devote your week - Sunday to Thursday from 9am to 5pm - to classes, group discussions, and self-study sessions.

At the 9-week mark, you will begin a virtual internship to start putting your knowledge into practice while being guided by your mentors and coaches throughout the journey.
‍‍‍
avatar-img
Diana Shaar
Career Success Associate @TAP
Program Lead
header-img
Ruben Timmermans
Senior Performance Strategist @Adwise
Marketing Trainer
header-img
Stephanie Sacco
Consultant @Stone Soup Consulting
Career Coach
Phoebe Green
Language and Communication Coach
avatar-img
Fernanda Castilhos
Education & Career Expert
Career Coach
Aditi Raghuram
DEI & Wellbeing coach @ACT for work
Career Coach
Discover more about the Software Development program
CURRICULUMADMISSIONS
Week 1: Introduction
Week 2: Digital Marketing Strategy
Week 3: Content Marketing & Branding
Week 4: Marketing Automation
Week 5: Social Media Marketing & Advertising
Week 6: Search Engine Optimization (SEO)
Week 7: Search Engine Advertising (SEA)
Week 8: Google Analytics 4
Week 9-16: Virtual traineeship
Week 17: Graduation
The first week is all about introducing you to the different concepts of digital marketing. You will touch upon the different channels and tactics you will learn in the program, and make a start with your own marketing plan.
In the second week you will learn how to take a strategic approach to digital marketing. How do you set an objective? How do you choose the tactics and tools you need to reach that objective? This will become the foundation of your own marketing plan.
Within marketing, the brand is one of the most important things. How do you use content for marketing purposes? How do you build and strengthen a brand? By now, you’ll start to think like a real marketer.
The great thing about technology is that it makes marketing easier and more strategic when you use it the right way. You will learn to design automated campaigns to interact with leads and customers. And of course, apply it to your own marketing plan as well.
It's impossible to imagine a world without social media anymore. It's also a very important marketing channel, and this week you will take a deep dive into it. First, you’ll learn how best to use social media for marketing, and then how to use it for advertising.
Search engines are still the central place for most of us online. This week (and the next) you will learn about search engine optimization (SEO) to create more organic traffic to a website.
After learning about marketing and SEO for search engines, you will explore advertising campaigns on search engines (SEA). You will learn to create paid campaigns to drive targeted website traffic.
One of the most important tools for marketers is Google Analytics, and this new version changes everything. You will gain unique knowledge to help companies use this new version in an optimal way. Other valuable tools will also be introduced this week.
In the coming 8 weeks you will complete a virtual internship with a global tech company.
Here you can apply all your new knowledge and utilize the tools you’ve mastered in real life.
You made it!‍

You’re job-ready and it's time to officially graduate.

Your digital career starts now.
The first week is all about introducing you to the different concepts of digital marketing. You will touch upon the different channels and tactics you will learn in the program, and make a start with your own marketing plan.
In the second week you will learn how to take a strategic approach to digital marketing. How do you set an objective? How do you choose the tactics and tools you need to reach that objective? This will become the foundation of your own marketing plan.
Within marketing, the brand is one of the most important things. How do you use content for marketing purposes? How do you build and strengthen a brand? By now, you’ll start to think like a real marketer.
The great thing about technology is that it makes marketing easier and more strategic when you use it the right way. You will learn to design automated campaigns to interact with leads and customers. And of course, apply it to your own marketing plan as well.
It's impossible to imagine a world without social media anymore. It's also a very important marketing channel, and this week you will take a deep dive into it. First, you’ll learn how best to use social media for marketing, and then how to use it for advertising.
Search engines are still the central place for most of us online. This week (and the next) you will learn about search engine optimization (SEO) to create more organic traffic to a website.
After learning about marketing and SEO for search engines, you will explore advertising campaigns on search engines (SEA). You will learn to create paid campaigns to drive targeted website traffic.
One of the most important tools for marketers is Google Analytics, and this new version changes everything. You will gain unique knowledge to help companies use this new version in an optimal way. Other valuable tools will also be introduced this week.
In the coming 8 weeks you will complete a virtual internship with a global tech company.

Here you can apply all your new knowledge and utilize the tools you’ve mastered in real life.
You made it!‍

You’re job-ready and it's time to officially graduate.

Your digital career starts now.
Discover more about the Software Development program
OVERVIEWADMISSIONS
Complete online application form
Take an online skills assessment
Interview with our team
Sign the
SSA
Screening process
Before you apply
Please, note that we can only consider your application if:
  • You are over the age of 18.
  • You currently live in Palestine or Jordan or Lebanon.
  • You have a high school degree or higher.
Acceptance criteria
To be accepted to the program, you have to:
Be fully available for 16 weeks, Sunday-Thursday, 9AM-5 PM during the program.
Have stable internet connection.
Prove proficiency in written and spoken English during an online test and interview.
Basic knowledge of digital marketing.
Showcase commitment, self-discipline & professionalism during an interview.
Sign the SSA.
Dates and deadlines
Our Digital Marketing cohort launch every few months.
We accept candidates on a first come, first serve basis, so make sure to complete the process before seats run out!
Discover more about the Software Development program
OVERVIEWCURRICULUM
Stories of hired TAPers
Explore alumni stories, from first steps in our community to first salaries and discover how TAPers have realized their potential for success.
Read their stories
Want to know more?
Join a live webinar co-hosted by alumni and industry experts to get your questions answered!
Register for webinars
Any questions?
Contact our Career Success Team
talent@tapcareers.io
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Ameed Abusallha
Business Development graduate, cohort Jan-2023
TAP has been an incredible journey that exceeded my expectations. The program provided me with invaluable insights and tools for personal and professional development. The structured approach and dedicated mentors helped me navigate challenges and achieve remarkable results. The most beneficial takeaway for me was the emphasis on building strong networks and fostering collaboration. With TAP, I accomplished significant milestones and gained a newfound confidence in my abilities. I highly recommend TAP to future participants, as it offers a transformative experience that opens doors to endless opportunities.
Zbaideh Anabtawi
Business Development graduate, cohort Oct-2022
TAP has given me the opportunity for a fresh start, they equipped me with the needed professional skills and technical ones, which led me to be hired by a SaaS Swiss company. Highly recommended training program for Palestinians.